NKBA Lecture - Best Decorating Ideas

NKBA Lecture

Marketing Your Business on the Internet from Best Decorating Ideas©

This lecture, presented at the September 19th, 2006, 5th Annual NKBA Manhattan chapter Product Show, was created to assist the design prosfessional in how to operate more effectively via the Internet. Topics include how to find or attract customers, how to build an Internet presence and how to work with vendors.

The presenter, Dr. Larry Chiagouris, is an Associate Professor of Marketing at Pace University and a principal at Best Decorating Ideas. He specializes in eCommerce advertising and promotion focusing on how to use the Internet to build brand image and sales. Dr. Chiagouris was voted one of the Ten Best and Brightest Agency Researches by Agency Magazine. He received a B.S. in Economics, Magna cum Laude from New York Universtiy with special honors in Economics and was also awarded an A.P.C. in Marketing from NYU. He holds an M.B.A. in Industrial Psychology and a Ph.D. in Marketing and Consumer Behavior from the City University of New York.